Social media marketing trends 2023
- Increased focus on personalization: Brands will continue to use social media platforms to create and maintain more personalized connections with customers.
- Interactive and immersive experiences: Brands will increasingly use augmented and virtual reality experiences to engage with customers and stand out on social media.
- Short-form video content: TikTok and Instagram Reels have popularized the trend of short-form video content, and this is expected to continue to grow in 2023.
- Micro-influencer marketing: Brands will increasingly partner with smaller influencers with niche followings to reach target audiences in a more authentic and relatable way.
- Growth of social commerce: Social media platforms will continue to evolve into shopping destinations, with an increasing number of brands using them to sell directly to customers.
- AI and automation tools: Brands will increasingly rely on AI and automation tools to help with tasks such as content creation, audience targeting, and real-time analytics.
- Increased transparency and authenticity: Customers will demand increased transparency and authenticity from brands on social media, and brands will respond by prioritizing honesty and transparency in their social media marketing.
Author: Jeffrey Miles